The Apple corporation said today the pre-orders for the new iPhone 6s and iPhone 6s Plus are going so well they expect the opening weekend to net more than 10 million sales. In fact ten million phones in one weekend is what last year’s models sold and their 2015 pre-orders are telling them that this year will be even better.
They begin shipping Friday, Sept. 25.
“As many customers noticed, the online demand for iPhone 6s Plus has been exceptionally strong and exceeded our own forecasts for the preorder period,” Apple said. “We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open.”
A major reason for what may be a boom in sales at a time when overall iPhone sales are levelling off as so many people now have an iPhone, is that China is now a major market for Apple and part of the launch of a new Apple phone product for the first time. It is being reported China may exceed U.S. as the California company’s biggest market.
There will be no drop in price for the iPhone 6s and larger iPhone 6s Plus but last year’s models are being reduced in price by $100. Many analysts are saying that the early success of pre-orders is a good sign for Apple and one that investors are taking note of.
“Apple has this track record of outperforming its own outperformance,” industry analyst John Jackson told the Financial Post. “But the iPhone 6 looks like an extraordinarily tough act to follow. The fact that they are fast out of the gate with this refresh is a very encouraging sign.”
The new iPhone 6s and iPhone 6s Plus models have more memory, faster processors and a new 12 mega-pixel camera. It is expected the company will not only sell to those new to Apple but to devotees of Apple phones seeking an upgrade.